Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...

It starts with a feather touch. A real feather tail brushes your head and slowly glides down your back. Then cometh the soft bristles moving over your head, your shoulders, and your arms too. There's ...

ASMR is moving from YouTube to the real world. Step inside Kas Wellness in Costa Mesa, a luxury boutique offering "brain massages" and sensory journeys for stress relief.

“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...

We went to Whisperlodge, an in-person ASMR experience advertised as a "spa for the senses" where trained guides use everyday objects to help you relax. 29,933 people played the daily Crossword ...

At Toronto’s most unusual new spa — of sorts — you can enjoy an hour of having your hair, face and back touched gently with various implements, from wooden forks to rubbery bongos, for $139. For $50 ...

The pandemic has left many people isolated and craving physical intimacy. Touch-based ASMR videos are helping some touch-deprived people better deal with being alone. Fans of the genre say they find ...