Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, ...

Back on October 23, 2000 Google changed online marketing forever when it launched its ‘Self-Service Advertising Program.’ Just over a decade later, Google was making a whooping $42 billion in revenue ...

Are you wasting money on Adwords? What digital marketer hasn’t wondered that? Sure, you might see some positive ROI, but what about the waste? Are you getting the best results? Are you making the most ...

Google AdWords can drive large volumes of high-quality traffic. Small changes in a campaign often have a significant impact on its profitability. Here is a checklist of AdWords optimization techniques ...

Continuing my analysis of common website and social media mistakes, it’s time for me to address typical Google AdWords campaign errors that can literally cost you thousands of dollars if left ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Some highly competitive businesses have to pay an average of $50 or more per click! Here are the top 25 most expensive keywords in Google AdWords (and why). You know who makes a lot of money? Google.

If you’re struggling to get better ROI from AdWords, you’re probably making one of these huge mistakes - New research based on a study of 500 small businesses PPC accounts. It’s not uncommon to hear ...