Many marketing leaders lack the operational vocabulary to explain why a given initiative exists and what, specifically, it is ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

The small business owner can be competitive with large companies through the use of digital advertising, even when there is a tight budget. Most know the old adage "it takes money to make money," but ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing ...

There's no other way to say this: businesses must have a strong online presence to stay competitive. With almost every industry now utilizing various digital platforms for marketing and communication, ...

Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, too often, those carefully crafted plans fall short—not because of budget, ...

After a long period of economic stagnation, a study of almost 2,000 decision-makers has found that 67% of businesses have no marketing action plan, and more than half don’t even have a business plan.