The campaign built upon the brand’s ‘For your future’ campaign last year. An integrated campaign was launched across different markets, including Hong Kong, Indonesia, the Philippines, Singapore and ...

Most of Sting's target customers are students who face very rigorous, demanding school and extracurricular schedules in Vietnam. They're always looking for new, amazing experiences and challenges to ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best. Google is “strongly recommending” Performance Max ...

Wonder, a mealtime platform built to satisfy every craving without compromise, unveiled a bold new brand identity supported by its first full-funnel marketing campaign and a product expansion bringing ...

Brands rarely operate alone anymore. Campaigns, platforms, events and partnerships increasingly require multiple brands, sub-brands or business units to show up together. Sometimes it’s a parent brand ...

This year, brands have begun experimenting with AI-generated campaigns, to mixed reviews. Some received backlash: social media users labelled August’s J Crew x Vans AI campaign “slop” and “cheap”, and ...