For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

"Rethink [your] choice of cola." Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

The complete ad begins with a blindfolded taste test, with a polar bear—which, as you may recall, has long been the mascot of ...

The soda brand's Big Game aim at Coke landed well.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

When Coca-Cola aired the ‘Mean Joe Greene’ ad in 1979, it transformed a fearsome NFL icon into one of the most beloved figures in sports and advertising. The ad shows the battered Pittsburgh Steelers ...