From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Search marketers analyzing a variety of consumer behaviors to determine whether the person will make a purchase today or in three months may also want to consider the time and the sequence of events ...

CHICAGO--(BUSINESS WIRE)--NIQ, the global leader in consumer intelligence, today celebrates its 100 th anniversary. Founded by Arthur C. Nielsen, Sr. in 1923, the company that created the concept of ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Cox Automotive’s Jeri Reichel explains why digital retailing and omnichannel strategies are now critical for dealers to stay competitive.

Columnist Dennis Sun writes, "It is no surprise grocery shoppers’ behavior has changed in the last year, mostly driven by economic pressures. But, ...

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

CHICAGO, March 25, 2021 /PRNewswire/ -- Numerator, a data and tech company serving the market research space, has launched a COVID Buyer Habit Index to understand the stickiness of new consumer buying ...