Content marketing has become a key part of any business’s B2B marketing strategy. But how do you know if it’s actually working? It’s easy to just look at page views and judge how well your content is ...

The best way to report on content marketing performance is to track key metrics such as website visits, leads generated, and conversions. Additionally, it is important to measure the effectiveness of ...

Research suggests marketers only spend 5% of their effort on measuring the effectiveness of their content. Isn’t that crazy? It makes you wonder why people bother creating the content at all if ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

You’ve spent hours (even days) creating that amazing new marketing guide. Your buyer personas are going to love it. It’s going to cause a social media storm. You ...

If you're engaging in any type of content marketing - social media, blogging, eBooks, etc. - you have a content marketing strategy. While it may not be an official, documented strategy, you likely ...

In the world of small- and medium-sized businesses (SMBs), the competition never sleeps. To stay ahead, you need to keep your finger on the pulse of your marketing performance. But fear not, dear ...

Influencer marketing can enhance brand awareness, broaden your reach, drive sales, and engage new audiences when executed correctly. Having the right tools to track influencer influence is essential, ...