Many of us bemoan the fact that creativity seems to be in decline in America. Research by KH Kim finds that the ability to think creatively is down among children and adults, which suggests they may ...

Once seen as the province of industries such as design, marketing, and branding, creativity has become a skill that now pervades all aspects of business. The aim is to identify it, foster its growth, ...

AI can speed up marketing and scale content, but originality, taste and truly creative ideas still depend on human judgment.

Our beliefs or intuitions about ourselves are powerful guides, though they can sometimes lead us astray. The "creative cliff illusion" is a striking example of this. Creative ideas are rarely born in ...

Great marketers, PR pros, and content creators have one thing in common–they use both creativity and analytics to develop their successful ideas. Christine Perkett dubbed this type of thinking as ...

Creative ideas can materialise at any moment and whilst some may not be practical for your business, others can have a huge impact on your enterprise and its bottom line. Thinking up these innovative ...

As the world grapples with the new face of remote work in the wake of the COVID-19 pandemic researchers are only now catching up to the implications of virtual communication on tasks that in the past ...

The creative department of an advertising agency or in-house marketing department relies much more on facts and figures than concepts and slogans. The bottom-line goal of any advertising idea should ...

One of the most pivotal types of feedback you can give others is feedback on their new, creative idea. Often leaders call for “out of the box” thinking, but when out of the box ideas get presented, a ...