An advert that sought to imply that the Proteas were 'chokers' at the T20 World Cup has not only backfired, but now been removed in India.

T20 World Cup 2026: When the Cupcake promo disappeared after India's humbling defeat to South Africa in Ahmedabad, it symbolised more than embarrassment. The 'cupcake gate' has exposed how arrogance, ...

Brand ambassadors are ten a penny these days - the entire Beckham family seem to be ambassadors for themselves (with one notable exception.) But English national treasure Joanna Lumley fronting up for ...

India’s glory has triggered the usual—witty and bizarre campaigns from brands eager to join the celebration.

In the days leading up to big cricket matches, advertising often mirrors the excitement of fans. Rivalry-based campaigns have long been a staple of sports marketing. They cleverly use humour, wordplay ...

Piyush Pandey, renowned as 'India's Adman,' passed away at 70, leaving a legacy in advertising after a brief stint as a first-class cricketer. He transformed Indian advertising with iconic campaigns ...

The final of the Asia Cup was chaotic, but the eyes of cricket fans are now glued to the ICC Women's Cricket World Cup 2025. The tournament begins tomorrow with Sri Lanka facing India on September 30.

IPL ad revenues are expected to cross Rs 5,000 crore this season though West Asia tensions and real money gaming ban might pose challenges ...