LiveRamp has launched Cross-Media Intelligence, a capability that enables marketers to measure and optimize campaigns anywhere. LiveRamp's Cross-Media Intelligence, now available in the LiveRamp Data ...
LOS ANGELES, March 11, 2024 (GLOBE NEWSWIRE) -- Brand experience platform DISQO is now connected to Inscape’s automatic content recognition (ACR) TV viewing data, strengthening DISQO’s Brand Lift and ...
NOT TO lean on your paranoia button, but it seems forces are aligning against you, the printer, conspiring to take away market share by taking your communications channel and making it obsolete. The ...
Aquila, the Association of National Advertisers’ (ANA) cross-media measurement venture, has signed Comscore to be the service’s TV data provider. The move is another feather in Comscore’s cap toward U ...
Part of LiveRamp’s Data Collaboration Platform, this groundbreaking solution delivers the first truly unified, de-duplicated view across channels and media partners — eliminating guesswork and ...
The Coalition for Innovative Media Measurement (CIMM) and the World Federation of Advertisers (WFA) have announced a strategic review of cross-media measurement in Europe. The study will assess the ...
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