The extent of tariffs’ impact on U.S. advertising has been hard to pin down, in part due to the on-again, off-again implementation of levies on global trading partners. EMarketer’s latest report ...

The digital ad spending market could roughly triple to about $1.6 trillion in the next decade or so, potentially creating ...

Meta, the parent company of Facebook, Instagram and WhatsApp, beat analysts expectations in its earnings report after the bell Wednesday. Revenue was up 16% in the first quarter for the social media ...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils. "Advertisers feel like consumers are susceptible to advertising and are investing in that," said Gil ...

Democrats are mounting an unprecedented digital advertising campaign in the closing weeks of the presidential race, pouring hundreds of millions of dollars into a targeted effort that the party hopes ...

Changes in search behaviour are influencing how local businesses approach visibility, customer discovery, and long-term ...

As per TAM AdEx, digital leads growth with a fivefold jump in ad impressions, while TV ad volumes fell 16% year-on-year; print grew 64% since 2021, and radio rose 45% ...

Meta, Alphabet and Snap all reported first-quarter results this week that beat analysts estimates, showing acceleration in advertising growth. The companies had been struggling to rebound from a ...

A provision of Maryland’s novel digital advertising tax is unconstitutional, the U.S. Court of Appeals for the 4th Circuit held Friday in delivering a win to the U.S. Chamber of Commerce and several ...