Sun Pharma goes for humor with a feather duster to the face in first Cequa DTC campaign for dry eyes
A feather duster to the face is how Sun Pharma’s new campaign gets the point across about the discomfort of dry eyes in its new effort “Battle Back,” the first DTC effort for dry eye treatment Cequa.
SHIJIAZHUANG, March 6 (Xinhua) -- Zhang Shiman, a university student turned video maven and livestreaming star, has captured hearts and minds with her mission to revitalize the centuries-old craft of ...
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