Much of the news and product updates Adobe dropped this week was, unsurprisingly, centered around generative AI. But while most of this year has seen massive leaps in image and video generation, Adobe ...

Adobe has expanded its Firefly generative AI platform with new tools aimed squarely at video creators. Adobe has added a whole load of new video-first features into its Firefly generative AI platform, ...

Adobe has rolled out Firefly in beta, a new text-to-video AI tool designed to generate video content that is both commercially safe and trained on licensed materials. Whether you’re a seasoned video ...

The big picture: One of the most impressive applications of generative AI is its ability to create videos from nothing more than a simple text description. Type a few words into one of the many ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe Unveils New AI Models Adobe has unveiled some ...

Text-to-video AI tools like OpenAI's Sora are already available to users, but more competition will always benefit us in the long run. It will drive down prices and improve the quality of AI-generated ...