Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

Add Yahoo as a preferred source to see more of our stories on Google. Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox ...

Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Gamefam, the developer known for creating games within platforms like ...

The new farming simulator, Grow a Garden, has reached 16,000,000 concurrent players on Roblox, and has shattered several records, including becoming the first Roblox game to surpass 5,000,000 players.