This is how the right tires can transform Alfa Romeo’s cars and SUVs on snow and ice.

A winter tire launch in late January sounds like a joke—until you remember how tire buying works. Shops lock in orders months ...

Bridgestone Americas has shared details on its new Blizzak IcePeak winter tire, which will become the brand’s flagship winter ...

The latest Blizzak winter tire meets a new ice-grip standard and replaces the WS90 and DM-V2 lines.

To make tire production more sustainable, Bridgestone is turning to a desert shrub called guayule as a source of natural rubber. Native to northern Mexico and the southwestern United States, guayule ...

The flagship winter tire features the company’s ENLITEN technology and both 3-Peak Mountain Snowflake and Ice Grip certifications.

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Professional data reveals a surprising gap between these two famous brands. See why your choice should depend on your vehicle type rather than the logo.

Attending the Bridgestone Winter Driving Experience in Steamboat Springs, Colorado, is an eye-opening experience for several reasons. First, the venue is a frozen wonderland with a world-class ice ...

NASHVILLE, Tenn. — Bridgestone Americas Inc. will be the exclusive U.S. tire supplier for Einride A.B. electrified and autonomous Class 8 vehicles, the companies announced. Bridgestone will provide ...

Bridgestone announces investment in Tyrata, a tire sensor and data management company that monitors, tracks, and predicts tire tread wear through drive-over sensing. Partnership will enable ...

COOKEVILLE, Tenn. — Bridgestone Americas Inc. is partnering with TCS Technologies Inc. to provide tire shops that sell Bridgestone tires with software solutions and partnership benefits. The software ...