Content marketing is a notoriously broad term. There are so many different types of content, channels of distribution, forms of messaging and desired outcomes that (unless you have a massive team) you ...

This used to be a simple enough task. Businesses would advertise via the trade press, they would set up their stall at the appropriate industry fairs and manually contact potential clients via ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Natalya Yashina is a CPA, DASM with over 12 years of experience in ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

For any business, the ultimate goal is to increase sales and turn a profit but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...

The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a distribution ...