I Got a Sneak Peek at LEGO’s New 'Smart Play' Brick—and It's a Total Game-Changer for Families

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...
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Lego just turned Monet’s Water Lilies into a stunning wall art set

It's well worth the splurge.

Lego keeps beating the toy industry. Its secret weapon is not what you'd expect

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.
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Lego Horizon Adventures isn't the crossover I ever expected, but it works incredibly well

Summer Preview | Lego Horizon Adventures is a fantastic surprise that channels The Lego Movie for its vibe and comedic timing When you purchase through links on our site, we may earn an affiliate ...
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How Lego designed its new interactive smart brick

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...
Comicbook.com

Playing LEGO Party Makes Me Wonder Why It Took So Long to Challenge Mario Party

Lots of games at Summer Game Fest sure looked a lot like other well known titles, but no other game wore its inspirations on its sleeve as much as LEGO Party. From the name to the board game layout to ...