NBCUniversal's 'Legendary February' Events Will Be Most Technologically Advanced in Its Live Sports Production History

Feb. 8 begins with live Winter Olympics coverage starting at 7 a.m. Eastern on NBC and Peacock, followed by Super Bowl pregame coverage at noon, game coverage at 6:30 p.m. and finishes with “Primetime in Milan” beginning at approximately 10:45 p.m. – providing fans with 17 hours of 4K HDR coverage that day.

NEW YORK —NBCUniversal will present a full day of 4K HDR live coverage on Feb. 8 of the Super Bowl LX and the Milan Cortina 2026 Olympic Winter Games on NBC and Peacock.

Though some events have already gotten underway, the 2026 Winter Olympics officially kick off on Friday with the Opening Ceremony, with coverage on NBC and Peacock beginning at 1:40 p.m. ET (7:40 p.m.

Every event in the 2026 Milan-Cortina Winter Games will be available to watch live in 4K on Peacock, the most affordable option. The streaming service has a slate of special in-app features for the Winter Games, including Rinkside Live, highlights, an interactive schedule and multiview.

New features like Fan View and Multiview will allow viewers to personalize and engage with NBCU’s coverage of the Winter Games in many new ways

STAMFORD, CONN. – February 3, 2026 – NBC Sports has selected Sony Electronics to provide technology, including more than 100 cameras and nearly 500 monitors, as well as lenses, accessories, and on-site support for its production of the 2026 Milan Cortina Winter Olympics and Paralympics, Feb. 6-22, and March 6-15, respectively.