Xbox console strategy includes OEM partner devices alongside a first-party system; 2027 is the stated target, clarifying platform direction.

Just like PS6, the next Xbox is reportedly based on AMD’s forthcoming Zen 6 processor and RDNA 5 graphics unit. And just like PS6, the target performance is 4K resolution at 120 frames per second ...

You will hear more about that soon; we'll have some announcements coming up. You will see us collectively investing here." ...

With hardware price hikes and boardroom reshuffles, it doesn't look like we're getting a new Xbox any time soon - but one was ...

The console war just got a lot more interesting after Xbox's shocking announcement ...

In a lengthy post on her LinkedIn page, Bond wrote that she committed to staying with Xbox and guiding it through "a critical period of change" following the Activision Blizzard buyout in 2022. She ...

Ben is a News Writer at Pure Xbox, and is a fan of action, racing and straight-up shootin' in any Xbox game he can get his hands on. When he's not clutching an Xbox controller like his life depends on ...

The Xbox president has insisted that there absolutely, definitely is going to be a next gen Xbox – no backsies – but is she being honest with fans? It’s best not to believe anything from someone ...

Microsoft Gaming's new CEO Asha Sharma has made a clear commitment to Xbox console hardware following record low hardware sales throughout holiday 2025.

Microsoft Gaming CEO Asha Sharma is making big promises for the future of Xbox, including new consoles and game made by humans.

Despite a new CEO, Xbox has so, so many current issues that feel impossible to extract from. How will they do it?