It sounds like something straight out of a futuristic film: house hunters, driving past a for-sale sign, stop and point their cell phone at the sign. With a click, their cell phone screen displays the ...

As readers of this publication know, mobile is not just another customer communications medium – it is rapidly evolving into an effective marketing and sales channel, enabling consumers to get ...

What do you get if you cross a mobile phone camera with a marketing campaign? An unstoppable direct response mechanism, of course. Mobile devices are an essential part of everyday life. British ...

33rd Annual Study of Logistics and Transportation Trends: Puzzling path forward Logistics professionals navigating their path forward face challenging market conditions, an evolving regulatory ...

Marketers, advertising agencies and brand departments have been giving a lot of attention recently to the emerging mobile bar code market. And why not? Mobile bar codes offer marketers an exciting ...