A fresh wave of LEGO sets inspired by Star Wars has officially arrived, and it’s one of the most interesting launches the ...

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

LEGO just dropped eight Star Wars SMART Play sets available for pre-order now through LEGO’s official store, Amazon, Best Buy, and Target. These interactive bricks respond to movement with sound ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group launched its new interactive SMART Play technology.

These are the most interactive bricks in the universe.

Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...

Anthony Taormina is an original member of the GameRant team, having been part of the publication for 15 years. He coordinates content for all facets of the site and manages its social media, PR, and ...

LEGO is going all in on their new Smart Brick sets, which will add a new dynamic feel to your brick play. Similar to Super Mario Bros., a small set will feature the Smart Brick, which can interact ...

LEGO Smart Play with Electronic Smart Bricks and Minifigures! Star Wars Throne Room Duel and A-Wing, and Mos Eisley Cantina Build Review. Dan at Squirrel Stampede is Curious about how to work the new ...

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first eight Smart Play sets landed in stores on March 1, offering a bevy of new ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

Erielle Sudario is a Collider News and Feature Author from Australia and has worked in the journalism industry since 2018. She has a passion for entertainment and pop culture news and has interviewed ...