If you don’t have alignment aids on your golf balls, are you even trying, bro? For decades, the standard Titleist sidestamp ...

Who it’s for: Golfers who want a softer-feeling, Tour-caliber ball that flies lower off the tee and produces less long-game spin without giving up the urethane feel and short-game control. What you ...

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

Welcome to another edition of Yo, Gear Guy!, an interactive GOLF.com series in which our resident dimplehead (a.k.a., GOLF’s deputy editor of equipment, Mike Chwasky) fields your hard-hitting ...

Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

What You Need to Know: The new Titleist Pro V1 and Pro V1x both feature a faster high-gradient core, reformulated to maintain low long-game spin, increase ball speed and add spin on shots into and ...