Add Yahoo as a preferred source to see more of our stories on Google. Steak-umm is coming for Neil deGrasse Tyson on Twitter — again. The company, which makes thinly sliced frozen steaks, is ...

In a bizarre public service announcement, the Steak-umm meat brand created deepfake videos of vegans eating meat — and then played those same manipulated videos back to the horrified vegans, who were ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Deepfakes have played a role in marketing for years, with ...

A new analysis by North Carolina State University and Arizona State University outlines how a brand of frozen meat products took social media by storm - and what other brands can learn from the ...

How Steak-Umm—yes, that Steak-Umm—became a voice of reason in the pandemic The voices behind the frozen meat sheets brand discuss responsible media consumption and the analysis of good data in a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

In 2020, the brand gained widespread attention for advocating against misinformation. (This Fast Company article called Steak-umm “the voice of reason” during the pandemic.) Now the company has ...

Here are two things I never thought I would write about in the same story: Steak-umm and Neil deGrasse Tyson. Of course, I remind myself that this is 2021 and anything can happen. So the story begins ...