Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

Add Yahoo as a preferred source to see more of our stories on Google. Texas Tech's Jones AT&T Stadium already has the flattened Double-T logo displayed prominently on the field. (John E. Moore ...

Welcome to Wall-to-Wall Equipment, the weekly gear wrap-up in which GOLF equipment editor Jonathan Wall takes you through the latest trends, rumors and breaking news. Growing up in Southern California ...

LUBBOCK, Texas — When Texas Tech unveiled its new Double T logo this week, two proud Red Raiders saw their work, and passion, come to life. Mike Thurman, co-founder of Dallas-based Torch Creative, ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...

“It’s about damn time,” commented the artist Marshall K. Harris when asked about the return of the Flying T logo Today, TCU Athletic Director Jeremiah Donati announced the return of the "Flying T" ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...