"As more major events move to streaming, sometimes as the sole distribution platform, publishers can serve a more customized ad experience to viewers." By Georg Szalai Global Business Editor FreeWheel ...
FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more "At ...
CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...
FreeWheel has launched a new AI agent infrastructure designed to automate parts of the premium video advertising sales process, with PMG among the first partners to pilot the technology. The ...
FreeWheel released the next generation of its ad exchange on Tuesday. The Comcast-owned ad server built off its legacy ad exchange, enhanced by technology from its acquisition of StickyAds in 2016, ...
The integration leverages Nielsen's media and purchase segments, audience insights and segmentation to optimize campaigns in real-time on CTV, OTT and digital video channels. FreeWheel Markets, a ...
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