[UPDATE BELOW] More reports of Mister Softee's violent threats against rival ice cream trucks have surfaced. And this time the target is the infinitely superior ice cream purveyor Van Leeuwen, whose ...

Mister Softee isn’t just one of the best names in the ice cream business — it used to be one of the biggest. But the soft-serve company, which got its start in Philadelphia and is now based in ...

The jingle of a nearby ice cream van is a sure sign that summer is approaching. But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because ...

PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

There is also the fact that, more recently, Mister Softee was the one doing the bullying: Back in 2012, Softee vendors were accused of slashing tires, pointing guns, and cutting the brakes on trucks ...

New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 ...

NEW YORK -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 Mister ...