Building a Fan, Brick by Brick

Launched at CES 2026 and on sale now, the LEGO® SMART Play™ sets and the SMART Brick were developed by the LEGO Group’s ...

The Holy Grail of Lego Smart Brick Sets Is Finally Available on Amazon

Now, however, the sets are more accessible than ever, and it couldn’t have come at a better time. On the heels of Star Wars ...
Hosted on MSN

Lego’s smart bricks dazzled at CES, experts worry about play

When a toy helicopter can “crash,” flash red, and add its own sound effects the moment a child tips it over, the question stops being what the model is and becomes who is driving the story. That ...
TechCrunch

Lego’s SMART Brick is a ‘smart’ way to add tech to kids’ toys

When a manufacturer outside the tech sphere announces something “smart,” it’s usually a poorly executed gimmick (see: the Kohler smart toilet). But Lego’s SMART Bricks, announced on Monday at CES, add ...
AOL

Lego Smart Bricks Have Major Limitations Buyers Should Know About

Lego sets are fun to build and play with, even without any built-in smart features. They're a great alternative to the tablets and gaming consoles that kids seem to gravitate toward these days.
AOL

Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...
USA Today

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...
Hosted on MSN

I played with the LEGO Smart Brick — my early verdict of LEGO's most controversial change in years

I went into my LEGO Smart Play hands-on at CES 2026 confused about how the system actually works and what the Smart Brick means for longtime LEGO fans like myself. Based on the comments on our social ...
Fast Company

How Lego designed its new interactive Smart Brick

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...
New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...
Gizmodo

Lego’s Newest ‘Star Wars’ Smart Play Sets Are Cheaper, With a Huge Catch

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder. Reading time 3 minutes Earlier this month at CES, Lego unveiled its new “Smart Play” system ...