Your routine is about to change... for good! 💫 Introducing NEW Liquid Poreless Putty Primer Cica: the primer you love, now with skin-soothing ingredients. 🌱 Available NOW on elfcosmetics.com and the e.l.f. app. 💖 Why you'll love it: 💚 Silky liquid face primer that gives a smooth, poreless finish 💚 Formulated with calming Cica to help soothe skin 💚 Universal sheer green primer instantly neutralizes and reduces the look of redness 💚 Grips makeup for long-lasting wear 💚 Ideal for all skin t

What's the hype around our Poreless Putty Primer? It smooths and hides pores, prior to makeup application. Anna, e.l.f. Cosmetics Global Makeup Artist, shows you the best way to apply. She also breaks down the rest of our primers, and which one is right for you. Shop our best selling primers: https://www.elfcosmetics.com/face/face-primer/ | e.l.f. Cosmetics

This South African company invented the world famous Pratley Putty, which is the only South African product EVER to make it to the moon 😍🇿🇦 Pratley’s invited me to check out their factory in Krugersdorp 🔥 I was blown away by their proudly South African story, and how they’re world leaders in their field! 👏🇿🇦 Pratley #southafrica #proudlysouthafrican | Cool Story Bru