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Pepsi’s 2024 holiday campaign stepped into Christmas territory long owned by Coca-Cola. By showing Santa choosing Pepsi Zero Sugar, the brand playfully challenged years of festive tradition. The social-first campaign used humor to spark conversation, arriving in the same season Coca-Cola faced criticism for its AI-generated Christmas ad. @pepsi #ChristmasAds #HolidayCampaign #BrandRivalry #Marketing #e4m | exchange4media
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Pepsi’s 2024 holiday campaign stepped into Christmas territory long owned by Coca-Cola. By showing Santa choosing Pepsi Zero Sugar, the brand playfully challenged years of festive tradition. The social-first campaign used humor to spark conversation, arriving in the same season Coca-Cola faced criticism for its AI-generated Christmas ad. @pepsi #ChristmasAds #HolidayCampaign #BrandRivalry #Marketing #e4m | exchange4media
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