336 reactions | In 2016, Volvo dared to release one of its darkest ads ever, “ABC of Death.” From A to Z, every character meets a bizarre death… until Volvo steps in. “G” is saved by the car’s autonomous braking system, flipping the script on tragedy. It’s unsettling, witty, and unforgettable, exactly why people still talk about it today. Do you think more brands should take risks like this? Only Volvo could make this ad and not get cancelled! | Marketing Mentor | Facebook
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