Daniel Pink on Instagram: "Why does 3rd place sometimes look happier than 2nd place? It comes from something called counterfactual thinking. This is the mind imagining alternative outcomes and comparing them to what actually happened. Silver medalists usually compare upward. They think, “I was so close to winning.” That imagined version of gold makes the real result feel disappointing. Bronze medalists compare downward. They think, “I almost didn’t medal at all.” That imagined outcome makes the