Subway India rolls out new digital campaign to promote its flagship Sub of the Day
Subway India rolls out new digital campaign to promote its flagship …
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Subway turned a crazy idea into a viral marketing masterstroke. They offered lifetime free food if someone legally changed their name to “Subway” — and got 10,000 people to apply within just 4 days. The genius? They never revealed the winner. Why? Because every potential winner would already be named Subway! It's bold, cheeky, and unforgettable — exactly what viral marketing is all about. Would you change your name for free food? Comment “Yes” or “Never” below! #SubwayMarketing, #ViralBrandStunt
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